Hamburger Helper Wins April Fools

Yeah yeah yeah, I know, you think April Fools Day on the internet sucks. I get it, most attempts at authentic humor by major brands fall flat, are completely annoying, or even potentially harmful. And Paul Ford is right when he says, “As the number of users (of a service or product) increases, humor opportunities approach zero.” It’s true, laughter does not scale. And most attempts by major brands to appear to be authentically funny on funny day, just end up not being that funny.

However, that doesn’t mean all attempts aren’t funny, or at least enjoyable, even by the most jaded of internet denizens. Comedy is hard. Very hard. But if it’s good it doesn’t matter the size of the audience. This year, General Mill’s Hamburger Helper bucked the trend by dropping a surprisingly great mix on SoundCloud. I love this. Yo Glove, turn up!!